20th Century No Longer A Fox

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Disney announced that it is dropping Fox from the names of the studios it recently acquire. Logo will also change. It will become 20th Century Studios. Not to be confused with 20th Century Pictures the studio that merged with Fox Films back in 1935. I would guess if they change the logo on any existing films we will be hearing the complaints on the board.

https://www.nytimes.com/2020/01/17/business/media/disney-fox-name.html?searchResultPosition=1

Disney Drops Fox From 20th Century Name
The name change means consumers won’t mistakenly connect the Disney-owned studio with Rupert Murdoch’s polarizing Fox News.

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20th Century Fox is a name that stretches back 85 years in Hollywood. Credit…Mark Ralston/Agence France-Presse — Getty Images

  • Jan. 17, 2020, 12:52 p.m. ET

LOS ANGELES — Sound the trumpets: 20th Century Fox, a name and klieg-lit logo that stretches back 85 years in Hollywood, is dropping the word Fox so that consumers do not mistakenly think the movie studio has anything to do Rupert Murdoch’s polarizing Fox News media empire.

The Walt Disney Company bought most of Mr. Murdoch’s entertainment assets last year in a $71.3 billion deal. That included the 20th Century Fox studio and its art-house sibling, Fox Searchlight. On Friday, the employees at the main movie studio arrived to a new email format (@20thcenturystudios) without the Fox. A Disney spokesman confirmed that both labels would drop Fox from their logos. Disney had no further comment.

“Downhill,” which arrives in theaters on Feb. 14 will be the first movie to bear the Searchlight Pictures name. “The Call of the Wild,” set for release on Feb. 21, will carry the 20th Century logo. The trumpet fanfare, klieg lights and familiar monolith logo will remain.

It is not surprising that Disney would rename the movie operations. In October, the 20th Century Fox television studio that Disney bought as part of the deal was changed as part of an integration with Disney’s television businesses.

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  1. Per Wikipedia the first 20th Century-Fox movie (yes originally there was a "-") was"Dante's Inferno" starring Spencer Tracey and Claire Trevor. One of the last 20th Century Pictures movies was "Call of The Wild" with Clark Gable and Loretta Young. The first 20th Century Studios film is "Call of the Wild" with Harrison Ford February 21. The first Searchlight Pictures (formerly Fox Searchlight )is "Downhill," starring Will Ferrell and Julia Louis-Dreyfus on February 14 . This info is from CNN.

  2. jcroy

    From a purely branding / marketing perspective, this makes total sense.

    It removes any lingering "taint" from what the "Fox" name has become over the past 20-25+ years.

    Oh? Disney's that mad about Joe Buck's baseball and football coverage?

  3. Adam Lenhardt

    I hope they make a color, CG version of that exact logo. I love the three layers under "Pictures, Inc."

    I figure it'll either be "20th Century Studios", or it'll just be 20th Century and look more like the old 20th Television logo

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  4. I agree with this move. "Fox" is not only another corporation but it has become synonymous with (Post edited by Moderator due to political reference)

    While they're at it, now would be a good time to move the brand into the present, i.e. the 21st Century. Think about it: How much faith would you have in a movie that was presented by a company called "18th Century Films"? We accept "20th Century" because we've always known it, but place yourself in the late 21st or early 22nd century and you've never grown up with the attachment to that name, you'd think "WTF?"

  5. Sam Favate

    I agree with this move. "Fox" is not only another corporation t it has become synonymous with (Post edited by Moderator due to political reference).

    I'm sure the polarizing nature of Fox News was a factor, but I think the main motivation behind this move is that there are still a lot of Murdoch-owned assets using the Fox name — which creates brand confusion. Taking "Fox" off of the Disney-owned assets clears up that brand confusion.

    The only reason I'm a bit surprised is because "20th Century Fox" has been a household name in and of itself for 85 years.

  6. Except that in this case, it's an actual person's name: William Fox, the founder of Fox Film Corporation, a Hungarian-Jewish immigrant who anglicized it from Vilmos Fuchs.

    My boycott of that mouse studio is going into overdrive after this. Buy whatever Fox movies and TV shows you want on disc on the used market before they go out of print and the prices go up. Do not give this company one thin dime.

  7. Any future political references regarding the "Fox" name will be deleted with possible thread bans as an option. Please, don't post a known political reference that doesn't need to be said because none of us live in a bubble. It's a slippery slope that we don't want to approach due to our forum guidelines. Thank you.

  8. AshJW

    I am surprised that didn’t drop the names 20th Century and Searchlight altogether.

    I can understand keeping those names, but like others, it's my opinion that it would have been a perfect time to change 20th to 21st Century.

  9. It's a sad day to see the venerable '2oth Century-Fox' fade into the sunset, replaced by a rebranded logo that does not speak to the studio's illustrious past. Let's get something clear, folks. The name '2oth Century-Fox is a trademark and a brand. So, 'updating' it to 'keep up with the times' is pretty idiotic.

    Why not rename the Disney studios, since Walt no longer works there, or Metro-Goldwyn-Mayer, since Goldwyn and Mayer have been pushing up daisies for decades? Ditto for Warner Bros. Jack's back? I don't think so! The only studios that would escape this onslaught of change would be Universal, Columbia and Paramount. It's pretty hard to move a mountain, turn out the torch of Lady Liberty, or realign the axis of the globe.

    But seriously, 2oth Century-Fox is a brand. It has nothing to do with the 'century' of the moment – as there will be many more to follow, God willing, but with the century in which the company was founded. That great art deco edifice with its klieg lights has just dimmed a little today – part of the Mouse House's efforts to obliterate another great part of Hollywood lore, simply because it does not 'conform' to today's standards…or rather, the standards imposed by them today! How very, very sad!!!

  10. Nick*Z

    But seriously, 2oth Century-Fox is a brand. It has nothing to do with the 'century' of the moment – as there will be many more to follow, God willing, but with the century in which the company was founded. That great art deco edifice with its klieg lights has just dimmed a little today – part of the Mouse House's efforts to obliterate another great part of Hollywood lore, simply because it does not 'conform' to today's standards…or rather, the standards imposed by them today! How very, very sad!!!

    If Disney wanted to extinguish the edifice entirely, they could always rename the brand to "20th Century Boggis, Bunce, and Bean".

    😉

  11. Sam Favate

    Let's just hope they keep the fanfare music by Alfred Newman. Beyond that, I don't much care what it's called.

    https://variety.com/2020/film/news/disney-dropping-fox-20th-century-studios-1203470349/

    "[The logo] won’t be dramatically altered, just updated. The most notable change is that the word 'Fox' has been removed from the logo [mark]. Otherwise, the signature elements — swirling klieg lights, monolith, triumphal fanfare — will remain the same."

  12. Nick*Z

    It's a sad day to see the venerable '2oth Century-Fox' fade into the sunset, replaced by a rebranded logo that does not speak to the studio's illustrious past. Let's get something clear, folks. The name '2oth Century-Fox is a trademark and a brand. So, 'updating' it to 'keep up with the times' is pretty idiotic.

    Why not rename the Disney studios, since Walt no longer works there, or Metro-Goldwyn-Mayer, since Goldwyn and Mayer have been pushing up daisies for decades? Ditto for Warner Bros. Jack's back? I don't think so! The only studios that would escape this onslaught of change would be Universal, Columbia and Paramount. It's pretty hard to move a mountain, turn out the torch of Lady Liberty, or realign the axis of the globe.

    But seriously, 2oth Century-Fox is a brand. It has nothing to do with the 'century' of the moment – as there will be many more to follow, God willing, but with the century in which the company was founded. That great art deco edifice with its klieg lights has just dimmed a little today – part of the Mouse House's efforts to obliterate another great part of Hollywood lore, simply because it does not 'conform' to today's standards…or rather, the standards imposed by them today! How very, very sad!!!

    There's actually several decent historical reasons to scrub Fox out of the name

    A: Daryl Zanuck founded 20th Century Pictures. He did not found Fox Film.

    B: William Fox was already long gone from Fox Film before they merged (which was more or less a leveraged buy out because Fox Film was bankrupt in 1935).

    C: All that branding you associate with 20th Century Fox? That's from 20th Century Pictures. ALL OF IT.

    D. The studio that has existed since 1935 has been for all intent and purposes 20th Century Pictures. We just call it Fox because it rolls off the tongue.

  13. DVBRD

    https://variety.com/2020/film/news/disney-dropping-fox-20th-century-studios-1203470349/

    "[The logo] won’t be dramatically altered, just updated. The most notable change is that the word 'Fox' has been removed from the logo [mark]. Otherwise, the signature elements — swirling klieg lights, monolith, triumphal fanfare — will remain the same."

    Yes we all hope but for how long remember Hollywood pictures Touchstone Dimension Miramax where are those right now Disney's going to do what Disney's going to do, I figure we've got maybe 10 to 15 years of 20th century before it goes the way of the dodo.

  14. It has been 20th Century Fox for so long I see no reason to change it even if a few people here and there try to link Fox to someone else. 20th Century Fox will always be 20th Century Fox to me despite Disney changing the name.

  15. MatthewA

    Except that in this case, it's an actual person's name: William Fox, the founder of Fox Film Corporation, a Hungarian-Jewish immigrant who anglicized it from Vilmos Fuchs.

    Maybe they can change it to "20th Century Fuchs".

    Lord Dalek

    C: All that branding you associate with 20th Century Fox? That's from 20th Century Pictures. ALL OF IT.

    I like the way the logo looks as 20th Century Pictures. Either that or Studios would be fine I think.

  16. 20th Century Fox ended when it was sold to Disney. I believe the studio offices and sound stages remained with Rupert Murdoch. Disney I think will rent them for a while. If executives from Disney are calling the shots at 20th is it still 20th? If someone comes to Disney to make a film does Disney decide under which of its studios the film will be made whether its Disney, 20th, Marvel. Pixar etc. Are films branded as 20th the films that would have been Touchstone or Hollywood Pictures a few years ago? Will 20th no longer make R rated movies? Here is the trailer for the first film to drop the Fox name. It still says 20th Century Fox so perhaps the trailer will become a collector's item. Will the FX Networks sold with 20th be rebranded such as FX, FXM, and FXX. They all reference Fox.

  17. There will likely still be R rated movies from 20th Century (Fox). Disney has historically had a subsidiary or two that handled R rated releases and right now they don’t. Having 20th allows them to service an R rated audience without diluting the family appeal of the Disney label. Ultimately having a subsidiary that can release movies to an audience that Disney avoids now will help them make more money, not less, which they’ll like.

  18. Adam Lenhardt

    If I had to guess, I would say that after Disney gets through the slate of films it inherited, the 20th Century branding will only be used for existing 20th Century Fox franchises that Disney wants to continue.

    As to specifics, I would guess stuff like the Alien, Predator, Taken, Planet of the Apes, Kingsman, etc … type franchises would go onto the 20th Century side?

    Most likely I can see stuff like Avatar, superhero, etc …. and various animated stuff going to appropriate Disney divisions.

  19. Lord Dalek

    There's actually several decent historical reasons to scrub Fox out of the name

    A: Daryl Zanuck founded 20th Century Pictures. He did not found Fox Film.

    B: William Fox was already long gone from Fox Film before they merged (which was more or less a leveraged buy out because Fox Film was bankrupt in 1935).

    C: All that branding you associate with 20th Century Fox? That's from 20th Century Pictures. ALL OF IT.

    D. The studio that has existed since 1935 has been for all intent and purposes 20th Century Pictures. We just call it Fox because it rolls off the tongue.

    Zanuck could have taken Fox’s name off the studio at any time. He didn’t.

    Martin Davis could have done the same. He didn’t, either.

    Rupert Murdoch could have removed it as well. Nope.

  20. Lord Dalek

    There's actually several decent historical reasons to scrub Fox out of the name

    A: Daryl Zanuck founded 20th Century Pictures. He did not found Fox Film.

    B: William Fox was already long gone from Fox Film before they merged (which was more or less a leveraged buy out because Fox Film was bankrupt in 1935).

    C: All that branding you associate with 20th Century Fox? That's from 20th Century Pictures. ALL OF IT.

    D. The studio that has existed since 1935 has been for all intent and purposes 20th Century Pictures. We just call it Fox because it rolls off the tongue.

    Zanuck could have taken Fox’s name off the studio at any time. He didn’t.

    Martin Davis could have done the same. He didn’t, either.

    Rupert Murdoch could have removed it as well. Nope.

  21. MatthewA

    Zanuck could have taken Fox’s name off the studio at any time. He didn’t.

    Marvin Davis could have done the same. He didn’t, either.

    Rupert Murdoch could have removed it as well. Nope.

    Because during their tenures, all of the Fox-branded assets were consolidated under a single ownership. That is no longer the case.

  22. It takes a really creative, monlithic, corporation to come up with the mind-blowing name like "20th Century Studios" as a replacement for 75 year old brand name "20th Century Fox". You would think the management geniuses at Disney would have told Murdoch, "You know, for 71.5 billion dollars, we want the name along with the property. You can rebrand your news network if you want."

    Frankly, who is going to confuse the name "Fox News" with "20th Century Fox" anyways? Murdoch has dropped any reference to a century in rebranding his news corp. It is now just called Fox Corporation.

  23. Edwin-S

    It takes a really creative, monlithic, corporation to come up with the mind-blowing name like "20th Century Studios" as a replacement for 75 year old brand name "20th Century Fox". You would think the management geniuses at Disney would have told Murdoch, "You know, for 71.5 billion dollars, we want the name along with the property. You can rebrand your news network if you want."

    Frankly, who is going to confuse the name "Fox News" with "20th Century Fox" anyways? Murdoch has dropped any reference to a century in rebranding his news corp. It is now just called Fox Corporation.

    You would be surprise.

  24. Robert Crawford

    You would be surprise as it will take years before many people realize that Murdoch sold Fox films to Disney.

    Actually, what I've seen out elsewhere on the 'net is that the majority of people think Disney now owns Fox Network/News.

    So, in answer to the question you also answered, who will confuse Fox News with 20th? Pretty much everybody but a handful of people like us, it looks like, because it was all named "Fox" and that's all the average person sees. And Murdoch's tender ministrations have tainted that name to the point that it's better for Disney to just drop it.

  25. I just find it incredible that Disney failed to insist on the trademark name being transferred to them as part of a 71.4 billion dollar deal. That is probably the best evidence that the long range plan will be to drop the "20th Century xxxxx" brand name as chunks of that company become subsumed by other divisions of Disney.

  26. Edwin-S

    I just find it incredible that Disney failed to insist on the trademark name being transferred to them as part of a 71.4 billion dollar deal. That is probably the best evidence that the long range plan will be to drop the "20th Century xxxxx" brand name as chunks of that company become subsumed by other divisions of Disney.

    They probably didn't want it, for reasons that have been mentioned in this thread. Also, Murdoch was never going to give up the brand for his other networks.

    I see no problem changing it. As was pointed out before, 20th Century Fox was called something else before, and will be called something else in the near future. It's evolution.

  27. "Fox" is not just a news channel. It's a broadcast channel and a sports channel as well. There's also FX and FXX, both faux-edgy variations on the name. There is also Fox Movie Channel, which I can guess is all but history at this point. But how are they going to survive while deprived of the studio that helped them create a lot of the content?

  28. MatthewA

    "Fox" is not just a news channel. It's a broadcast channel and a sports channel as well. There's also FX and FXX, both faux-edgy variations on the name. There is also Fox Movie Channel, which I can guess is all but history at this point. But how are they going to survive while deprived of the studio that helped them create a lot of the content?

    FX and FXX (and probably the movie channel) all went to Disney.

    The sports channel is more than fine. The network… we'll see.

  29. Disney resisted the idea of a channel for their own classic (read: pre-Eisner) content for years. They'd rather put it on streaming media. What kind of a future does Fox Movie Channel have if they can't/won't use the Fox name?

  30. MatthewA

    "Fox" is not just a news channel. It's a broadcast channel and a sports channel as well. There's also FX and FXX, both faux-edgy variations on the name. There is also Fox Movie Channel, which I can guess is all but history at this point. But how are they going to survive while deprived of the studio that helped them create a lot of the content?

    Not that 20th Century Fox produced every show on Fox: their first big hit was Married With Children, produced by Embassy Communications and later Columbia Pictures Television. It was less than three years from the sale of Embassy by Norman Lear to Coca-Cola before Coke found a way to dissolve it altogether. Now, it seems like TCF, an even larger studio than Embassy ever was under Lear, Joe Levine, or Avco Financial Studios, is fast-tracked to meet the same fate.

    Murdoch still owns the sports channels.

  31. MatthewA

    Disney resisted the idea of a channel for their own classic (read: pre-Eisner) content for years. They'd rather put it on streaming media. What kind of a future does Fox Movie Channel have if they can't/won't use the Fox name?

    Fox Movie Channel was renamed FXM years ago, before the Disney purchase.

  32. MatthewA

    The "F" in FXM still means Fox.

    Eh, the original letters and names of most channels are meaningless now.

    TLC isn't learning anyone anything except how to be a 600lb dwarf, there's no music on MTV, and you won't be seeing any movie classics on AMC.

  33. Think maybe they’ll rerecord the fanfare so it sounds like a fanfare, the way it used to? The thin-sounding version they use now sounds like it was done with a drum set, two horns and a synthesizer.

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