Gary16
Screenwriter
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- Oct 19, 2006
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- Gary
Except that in this case, it's an actual person's name: William Fox, the founder of Fox Film Corporation, a Hungarian-Jewish immigrant who anglicized it from Vilmos Fuchs.
C: All that branding you associate with 20th Century Fox? That's from 20th Century Pictures. ALL OF IT.
Maybe they can change it to "20th Century Fuchs".
If I had to guess, I would say that after Disney gets through the slate of films it inherited, the 20th Century branding will only be used for existing 20th Century Fox franchises that Disney wants to continue.
There's actually several decent historical reasons to scrub Fox out of the name
A: Daryl Zanuck founded 20th Century Pictures. He did not found Fox Film.
B: William Fox was already long gone from Fox Film before they merged (which was more or less a leveraged buy out because Fox Film was bankrupt in 1935).
C: All that branding you associate with 20th Century Fox? That's from 20th Century Pictures. ALL OF IT.
D. The studio that has existed since 1935 has been for all intent and purposes 20th Century Pictures. We just call it Fox because it rolls off the tongue.
Because during their tenures, all of the Fox-branded assets were consolidated under a single ownership. That is no longer the case.Zanuck could have taken Fox’s name off the studio at any time. He didn’t.
Marvin Davis could have done the same. He didn’t, either.
Rupert Murdoch could have removed it as well. Nope.
You would be surprise as it will take years before many people realize that Murdoch sold Fox films to Disney.It takes a really creative, monlithic, corporation to come up with the mind-blowing name like "20th Century Studios" as a replacement for 75 year old brand name "20th Century Fox". You would think the management geniuses at Disney would have told Murdoch, "You know, for 71.5 billion dollars, we want the name along with the property. You can rebrand your news network if you want."
Frankly, who is going to confuse the name "Fox News" with "20th Century Fox" anyways? Murdoch has dropped any reference to a century in rebranding his news corp. It is now just called Fox Corporation.
You would be surprise as it will take years before many people realize that Murdoch sold Fox films to Disney.
I just find it incredible that Disney failed to insist on the trademark name being transferred to them as part of a 71.4 billion dollar deal. That is probably the best evidence that the long range plan will be to drop the "20th Century xxxxx" brand name as chunks of that company become subsumed by other divisions of Disney.