Malcolm R
Senior HTF Member
- Joined
- Feb 8, 2002
- Messages
- 25,231
- Real Name
- Malcolm
I also never (and I mean never) buy snacks or drinks in the theater. ...So when I go to the movies, my net cost is the price of a matinee movie ticket and that's it. There's nothing else I pay them for,...
Not to scold you (or rebut your argument that the ticket itself is relatively inexpensive), but given the inequitable split of box office ticket income between the theaters and studios, the theaters depend greatly upon concession sales to stay in business. That's why they charge $8 for popcorn and $6 for a drink. If those sales wane, they look to other means such as increased and more intrusive on-screen "junk".Cinemark and Regal have obviously decided that the guaranteed additional payment from advertisers, who are being charged more to run their ads closer to the feature than before, is worth the hypothetical potential loss of business from anyone who decides to stay at home as a result of this nonsense. That is a very shortsighted view, but there doesn't seem to be much we as customers can do to change it.
I have mentioned to employees at my local theater that I'm very displeased by this, ...