Mike I
Supporting Actor
- Joined
- Jan 20, 2000
- Messages
- 720
NBC to Add HDTV in Primetime
Broadcasting & Cable
5/9/02 10:58:00 AM
NBC will do more of its primetime lineup in high-definition television next season, according to network officials.
The network has been criticized as an HDTV laggard relative to CBS and ABC for offering only one primetime show, Crossing Jordan, in HDTV ( it also does The Tonight Show with Jay Leno in late-night).
NBC officials said no final decisions have been made on which shows will be offered in HDTV, but the orders will be made soon after Monday's upfront.
Privately, NBC officials were a little touchy on the criticism they've received over their HDTV offerings. Sure CBS and ABC offer most of their primetime in high-definition, they said, but NBC has been a leader in sports, which, along with movies, is expected to be a better driver of HDTV viewership than regular series.
In partnership with Mark Cuban's HDNet, NBC has carried the Olympic Games, several National Basketball Association games and now the Triple Crown in HDTV. More high-definition sports programming is on the way, as well, network officials said.
http://www.tvinsite.com/index.asp?l...ay=breakingNews
Broadcasting & Cable
5/9/02 10:58:00 AM
NBC will do more of its primetime lineup in high-definition television next season, according to network officials.
The network has been criticized as an HDTV laggard relative to CBS and ABC for offering only one primetime show, Crossing Jordan, in HDTV ( it also does The Tonight Show with Jay Leno in late-night).
NBC officials said no final decisions have been made on which shows will be offered in HDTV, but the orders will be made soon after Monday's upfront.
Privately, NBC officials were a little touchy on the criticism they've received over their HDTV offerings. Sure CBS and ABC offer most of their primetime in high-definition, they said, but NBC has been a leader in sports, which, along with movies, is expected to be a better driver of HDTV viewership than regular series.
In partnership with Mark Cuban's HDNet, NBC has carried the Olympic Games, several National Basketball Association games and now the Triple Crown in HDTV. More high-definition sports programming is on the way, as well, network officials said.
http://www.tvinsite.com/index.asp?l...ay=breakingNews