Well, for me, it's like having a small iPhone strapped to my wrist, with almost all of the associated functionality. So much, much more capability than a sub-$100 Bluetooth watch. But, you really need to be bought into Apple's ecosystem to enjoy all of the benefits it provides.Thanks for the feedback. I'm always curious when I see a pricey product adopted so widely without an obvious "killer" function. Most of the things I've heard you all using the Apple watch for can be achieved with a generic, Bluetooth-enabled watch and most of those can be had for under $100.00. A couple of the features Ron mentioned (replying to text messages and emails) cannot but those don't really interest me anyway.
I'm not judging as each should do what pleases them but I haven't heard a compelling case to own one just yet.