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NBC/Universal Streaming Service Free w/ Ads Mid 2020

Discussion in 'Streaming and Digital Media' started by Garysb, May 13, 2019.

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  1. Cranston37

    Cranston37 Screenwriter

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    Flash forward 2 weeks later and...

    https://variety.com/2019/biz/news/cbs-viacom-merger-talks-june-1203228950/
     
  2. Chip_HT

    Chip_HT Second Unit

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    No, they don't. News, sports, and the TV network stayed with Murdoch.
     
  3. Cranston37

    Cranston37 Screenwriter

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  4. Cranston37

    Cranston37 Screenwriter

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  5. Message #25 of 25 Jul 3, 2019
    Last edited: Jul 3, 2019
    Cranston37

    Cranston37 Screenwriter

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    Interesting tidbit from Deadline, which I post as a reminder to those who keep saying that consumers will not want to pay for all the services coming out. I don't think that's necessarily where things are going...

    "NBCUniversal got the attention of Hollywood and TV viewers everywhere last week, announcing a five-year deal to take The Office back from Netflix and put it on its own streaming service in 2021.

    The value of the pact is estimated at $100 million per year. So what exactly is NBCU buying with all of that cash? Not subscribers, given that the company plans to give the streaming service away to pay-TV subscribers of Comcast and Sky. The main answer appears to be the opportunity to reinforce its decades-old, still-lucrative advertising business.

    The Office, according to Nielsen research, ranked as the most watched show on Netflix in 2018, with 52 million minutes streamed — more than 20 million more than Friends.

    Crackle Plus, Tubi TV, Pluto TV and other ad-supported streaming players have shown that there is an audience for ad-supported streaming.

    How big an audience? That remains unclear. But The Office (and other shows likely to re-join the NBCU fold) represent the biggest bet yet made by a traditional company that customers will be just as eager to binge-watch a show with commercial interruption.

    While Disney, WarnerMedia, CBS and Viacom all covet a subscription-driven relationship with their customers, the fact remains that they have a lot more experience selling ads than acquiring subscribers.

    Mark Kelley, an analyst with Instinet, is among a growing chorus of observers who see Netflix eventually leaning toward advertising as well. He wrote in a recent research note to clients that Netflix could bring in more than $1 billion a year by introducing a free, ad-supported tier. Hulu offers such a basic service for $6 a month, as well as an ad-free version.

    WarnerMedia’s soon-to-launch service will feature both a subscription offering and a free version with ads.
     

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