Do studios duplicate/replicate their Blu-rays in house or do they use a separate company?

Discussion in 'Blu-ray and UHD' started by sampsoninc916, Jul 30, 2014.

  1. sampsoninc916

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    The studios can usually get their Blu-rays to a number of copies that total in the millions. My question is this. Do they duplicate/replicate their Blu-rays in house or do they use a third party company to get to 15-25 million copies? If so, what companies would they use to duplicate the Blu-rays?
     
  2. McCrutchy

    McCrutchy Second Unit

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    My guess would be most (other than Sony) are outsourced to whomever. I believe WB replicates via MPI, for example.

    And I don't think anyone is pressing 15-25 million copies of any title on Blu-ray. 15-25 thousand copies would be a better estimate, and even then, only for higher profile titles.
     
  3. Adam Gregorich

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    For most both authoring and replication is outsourced.
     
  4. Simon Lewis

    Simon Lewis Stunt Coordinator

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  5. Mark-P

    Mark-P Producer

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    Interesting. With the exception of "The Jungle Book" you had to go way down the list to find a catalog title. I guess that explains why Disney lavishes so much attention on their animated features and all but ignores their live action catalog titles. And Frozen sold 6 million copies without a 3D version in the US. People were saying Disney was shooting themselves in the foot, but I guess not! :lol:
     
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  6. Stephen Brooks

    Stephen Brooks Second Unit

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    I've always wondered what happens to unsold discs. I used to work in the Walmart electronics department, and we would periodically ship back boxes of unsold movies but nobody really knew exactly what happened to them. Are they destroyed eventually, or are there warehouses someplace full of unsold, factory-sealed BDs & DVDs (and presumably other formats such as VHS and Laserdisc, although who knows if they would still be playable). Also, when a disc is "repackaged", do they print new discs, or is there actually someone that opens unsold movies, removes the disc, and places it in the new packaging?
     
  7. ahollis

    ahollis Lead Actor

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  8. Adam Gregorich

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    Catalog titles generate huge returns of product back to the studios/distributors. That's why they are licensing more and more catalog titles. So now Shout, Kino, Olive, etc. have to deal with that headache. Keep in mind they also have to keep track of sales vs. returns as they have to pay royalties on the sales which they need to keep track of along with the studios. Its one of the reasons they like the Twilight Time model. Its super simple for the studios. They factor on sales of 3000 and Twilight Time pays all the royalties and licensing up front for the those discs taking all the risk.
     
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  9. Robert Crawford

    Robert Crawford Moderator
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    And people wonder why studios don't release this or that catalog title on BD. It's simple economics as to why they don't, but yet the studio is the bad guy for trying to maximize their profits. There is no bad guy people, it's just the simple circumstances of today's marketplace for catalog/classic titles on BD.
     
  10. Adam Gregorich

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    In another thread here a distributor indicated that on one title Amazon returned 60% of the copies they had ordered and most titles sold between 200 and 500 units. One that fans had been clamoring for sold so poorly they were asked to discontinue the Blu-ray and keep selling the DVD. There are some catalog titles I can't mention where I was shocked when I was given the actual sales numbers (after returns). One was a popular movie that had never had a widescreen DVD release!
     
  11. Josh Steinberg

    Josh Steinberg Producer
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    I do sometimes look at my shelves and wonder exactly how many people have certain Blu-rays on it, and I suspect there are more than a few that have sold less than I'd have thought or expected years ago.
     
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  12. FoxyMulder

    FoxyMulder 映画ファン

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    I agree there is no bad guy but, i also think the studio's don't understand some of their catalog titles and fail to market them correctly, there must be a way to get the word out about classic cinema and, i feel sales would be bigger if the marketing team understood the product better. I think part of the problem is that too many people have bought into the myth that older films don't benefit from the HD treatment, i read this all the time online and it's a myth that needs to be destroyed.
     
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  13. Robert Crawford

    Robert Crawford Moderator
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    IMO, no degree of marketing is going to force retailers here in the states to order larger quantities of catalog titles without the studios taking a financial bloodbath. We have to accept reality that people don't want to buy these discs in large enough quantities to justify the studios marketing and manufacturing expenses in mass marketing these titles.
     
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  14. FoxyMulder

    FoxyMulder 映画ファン

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    Social media and online marketing, they shouldn't need to rely on the traditional street retailer anymore.
     
  15. Robert Crawford

    Robert Crawford Moderator
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    What do you want them to do in that regard? From what I gather, Warner does a lot of social media and online marketing. Their WA and TCM websites constantly hawk these titles as they use FB and Twitter too.
     
  16. FoxyMulder

    FoxyMulder 映画ファン

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    Target the younger film buying audience and increase sales of catalog titles and instead of licensing to Shout, Twilight Time, Kino and Arrow we get them from the studio's and they are not limited, the older generation is already going to be buying them so don't need to read any advertising, they need to make sales off the people who currently are unaware of some of these releases.

    Are the younger generation really only interested in Pacific Rim or the latest X-Men movie, surely not.
     
  17. Robert Crawford

    Robert Crawford Moderator
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    Personally, I think you're fooling yourself to think the younger demographic is interested in buying these titles. Streaming might be another matter, but actually owning them and finding storage for them is not something I think they're interested in, at least, not in great enough numbers to alter the final sales figures much. Anyhow, you and I differ so I'll leave you with the last word on this topic.
     
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  18. FoxyMulder

    FoxyMulder 映画ファン

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    I just think it's a really sad day when some of these films can't even sell 10,000 copies each, they struggle at selling a few thousand, there has to be some way to improve that, there has to be a way of marketing them or some sort of incentives they can offer to increase the sales, is there a site out there with accurate figures for checking sales. ?
     
  19. Robert Crawford

    Robert Crawford Moderator
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    I lied, I'm back again as I have a few more points I want to state in this thread. Now, this is a generalization so there are definitely exceptions to the opinions I'm about to express here. First off, I'm speaking from the American POV which might be quite different than other parts of the world as I always suspected classic films are more popular among the younger demographic in those locations than they are here in America. I think the younger demographic here never really appreciated B&W films nor movies not filmed in widescreen. During this video age, I'd had numerous conversations with much younger people than I about films and I constantly hear the same kind of apathy towards those kind of films. I feel the same type of disinterest to those younger people that like westerns or war films for example, but refuse to watch such films made beyond the 1960's or even 1970's in some cases.

    My second point is I probably have more faith in the studios doing their due diligence when it comes to their marketing research than what some members of this forum have given them credit for in that business field. The reason being these studios are in desperate need for additional revenue streams and I can't believe that after about 30-35 years in the video age, the studios don't have a clue as to who's buying their catalog titles. If there was a way to move the needle profit margin-wise from catalog titles, I can't believe after numerous management regimes at these studios, they never realized that a more lucrative market is out their for said product. At least, not to the extent of the high water mark of the 1990s. Also, some of my faith in these studio types is due to my direct conversations with some of them over the last 14-15 years. I'm not saying all of them were/are competent in their jobs, but I can't believe all of them lack the wherewithal to properly do their jobs in marketing and selling their products.

    In this country, I'm afraid technology advances along with some other social-economic factors have limited the sell through market for catalog titles to a point that a few thousand units sold is the best 95% of these titles can achieve today.

    That's it from me now and I mean it this time. :)
     
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  20. jcroy

    jcroy Cinematographer

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    (As an aside).

    Sounds sorta like the Dunning-Kruger effect in action.

    http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect

    :)
     
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