I never read reviews. If a movie looks like a type of movie I'd like and/or interesting, I'll see it. I usually end up liking it, even if it gets panned by everyone else. I have seen a few movies I hated though, but they were rentals. Luckily I never saw a movie in a theater that I hated. I like to form my own opinion on something, not let it be influenced by a review. I have to admit that I'll occasionally read a review after I've seen the movie, but never before.