Advertisements from long ago.... (1 Viewer)

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I enjoy old advertisements. Here are three from late 1927 from the Saturday Evening Post, along with a cover by J.C. Leyendecker announcing the upcoming year of 1928.

 

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Three more advertisements from December of 1927. These are high rez, and so if you click on them you might be able to read the text, depending on the size of your screen and how good your eyes are....

 

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DuPont invented a new kind of bright and long-lasting car paint in the late 1920s called Duco. It was a big deal at the time....

 

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More from early 1928....As you can tell, I really like old cars and old car ads.

 

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1928....

 

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Many of the cars in 1928 had nice color combinations, especially the Packards. At this time, Packard successfully competed with Cadillac in terms of quality and luxury. LaSalle was Cadillac's junior car, and was styled by the soon-to-be legendary Harley Earl.

 

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More from 1928. A Chevy cost just a little more than the recently discontinued Ford Model T, but was more stylish, comfortable, and technologically advanced. As you can see, Chevy and some other GM cars were marketed to women, which was progressive for the time. GM was on a roll in the 1920s, and was investing huge sums in R&D, service training, etc. Dole Pineapple was an exotic food in the 1920s, and a vast growing and canning operation was by that time already set up in beautiful Hawaii by James Dole. Kuppenheimer was a successful upscale clothes company of the time that hired famed illustrator J.C. Leyendecker to do their advertisements.

 

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More from 1928, back when Oldsmobile was a fast rising brand designed by "Artist-Engineers" using Duco paints, nice fabrics, and good engineering to give you what was a quality car for the time at at a low price. Norman Rockwell painted what 90 years ago was a common thing—the party line where your neighbors could listen in on your phone conversations. And Southern California back in the 1920s was in need of tourists, and was advertised as almost a foreign country that was part of the US.

 

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1928....

 

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1928....

 

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From 1928, when cars and advertisements were works of art. J.C. Leyendecker has another memorable and beautiful cover painting for the Post. Here's more info on Leyendecker and his remarkable career:

https://en.wikipedia.org/wiki/J._C._Leyendecker

 

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With a car for every budget, by 1928 GM was for the first time outselling Ford.

 

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We think of the world of 1928 as being in black in white, but it was filled with vibrant colors.

 

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More from the lost world of 1928....

 

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In 1928 Ford introduced the all-new Model A....

 

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1928....These are high rez, and so if you click on the Ford Model A ad, for instance, you can read the detailed text about that then-new car, which soon became the best-selling car in America.

 

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We are now to the late summer of 1928 in looking at the advertisements from the pages of the Saturday Evening Post—91 years ago! Although Ford was roaring back with the new Model A, introduced halfway through the year, Chevy was outselling Ford for the first time in 1928, which GM made a big deal of in its ads....

 

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1928....

 

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In 1928 Cadillac and LaSalle introduced for the first time the SYNCHROMESH TRANSMISSION. Before this when you shifted gears they often were grinding against each other, making an unpleasant noise and causing premature wear and failure of the transmission. Synchromesh was a feature unique to Cadillac for about 2-3 years, but soon it was introduced in Buick, Oldsmobile, and other finer GM cars. Imagine the sound of a traffic jam before Synchromesh transmissions! All those grinding of gears must have created quite a noise.

 

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Back in 1928 electric windshield wipers were new, as was the ignition key (previously you'd press a starter button, and before that, of course, you had to crank your car). Delco was a division of General Motors.