I don't know why but i find it amazing that adds work at all.. Are we ever going to live in a society in our life time that isn't based on selling you something? I was reading how the oldies format in FM radio is being dropped because it's not 'ad friendly' anymore. All stations seem to be switching to the same overplayed crap that exists on every station these days... When will people realise that probably 76% of the population has learned to tune out adds, and are focused on the content only? I'm just waiting for someone to invent the idea seen in Futurama. Where Fry has an add beamed to him in a dream... That's probably going to be the next step .