I understand that films such as Gigli and The Adventures of Pluto Nash are considered major flops, but for other films, what defines a flop? Is a film a "flop" if its box office receipts in its entire theatrical run never reached the total production and promotional costs? For example, if a film costs $100 million to produce and it costs $20 million to promote it, but it received only $80 million in its entire theatrical run, would it be considered a flop? A second question: not all films are made for commercial profits, as in the case of most "independent" or "art house" films. Even if these films do not earn back the production or promotional costs in the box office, would they still be considered "flops" as do commercialized films?