Quasi-OAR ads?

Discussion in 'Archived Threads 2001-2004' started by Chris Bardon, Nov 13, 2002.

  1. Chris Bardon

    Chris Bardon Cinematographer

    Joined:
    Jul 4, 2000
    Messages:
    2,059
    Likes Received:
    0
    I saw a commercial for FOTR:EE last night, and noticed something really odd about the clips they showed from the film. The commercial was at 4:3, but the film clips were at 1.85:1 (rather than the actual scope ratio of the film). Is there any logical reason for this?
     
  2. Jason Whyte

    Jason Whyte Screenwriter

    Joined:
    Jun 3, 1999
    Messages:
    1,439
    Likes Received:
    0
    It's just marketing people playing with aspect ratios. This has been done for years.

    Jason
     
  3. Bjorn Olav Nyberg

    Bjorn Olav Nyberg Supporting Actor

    Joined:
    Oct 12, 1999
    Messages:
    945
    Likes Received:
    0
    The reason I once heard, and I may even have heard it from Jason Whyte on this forum, was that when preparing trailers for the cinema, they were all made in 1.85:1 to have an unison aspect ratio on a single reel. And apparently this is the reason trailers are 1.85:1
     
  4. Jason Whyte

    Jason Whyte Screenwriter

    Joined:
    Jun 3, 1999
    Messages:
    1,439
    Likes Received:
    0
    Well, sort of. You're talking about theatrical projection (which would have to match all of its aspect ratios or things would look distorted coming out of a different lens), where in this case Chris is referring to home video marketing, which will bend, stretch and re-frame everything to give it a more "cinematic" look.
    Years ago, this was an interesting way to find out if a movie was "scope" in theaters. Studios like Columbia, Universal and Dreamworks would format their "scope" movies in a frame around 1.66:1-1.85:1 yet leave their "flat" films at a full frame.
    These days, it's all over the map. Now I just use film-tech if I need to know a film's particular format before I see it. [​IMG]
     
  5. DaViD Boulet

    DaViD Boulet Lead Actor

    Joined:
    Feb 24, 1999
    Messages:
    8,800
    Likes Received:
    3
    What *really* makes me sick in ads in home-theater magazines.
    Whenever they show a 16x9 TV or screen they always show a 2.35:1 films cropped to 1.78 filling it. SHEESH! Even for product reviews or home-theaters featured by private owners the magazines also do this themselves!
    I've also seen instances where 1.33:1 material was cropped to fill a 16x9 screen in a HT...there it was...the wizard of oz in all it's widescren glory [​IMG]
    If these publications don't have the balls to show films OAR on their equipment for their advertisements and reviews they shouldn't be in business.
    -dave
     

Share This Page