Harry-N
Senior HTF Member
Everything's fragmented these days. It started with radio discovering that if they honed in on one particular genre they could attract a certain audience. Ad agencies determined that they wanted to reach mainly people 18-49 or 25-54 in age. So stations began focusing in with laser-like precision on those songs that produce the highest ratings in those demos.
Back in the era of MANNIX though, radio stations played a lot of different stuff to try to cater to everybody, which is why the "Top 40" always had a mix of rock, soul, pop, instrumentals, and even country hits or an old standard that crossed over. Nowadays, the top 40 is littered with a lot of hip-hop, rap, and songs for-tweens-by-tweens. You'll never hear an instrumental again - like "Popcorn" in the MANNIX shot; and a softer, symphonic hit like "Nights In White Satin" seems to be an impossibility these days.
Singles have indeed become important in the iTunes age, but the tangibility of going to a store, picking up the record, and taking it home to listen to it - THAT magic is gone. Nowadays you hear a song, and a few clicks later it's in the rotation on your MP3 music player - instant gratification. Songs become popular in different places today. You might have a YouTube hit like Carly Rae Jepsen's "Call Me Maybe"; or you might get an artist like Adele who seems to dominate the charts pretty much all the time now.
Even if you're still buying CDs, if you get one from Amazon, they'll GIVE you free mp3s of it in your very own cloud player that you can put on your preferred listening device before the disc even gets to hour house.
I've watched the changes over my life as a radio station employee for many years, so I have a pretty decent grasp of where things have been and where they might be headed. Which is why seeing the old record store in this episode triggered something within me.
Harry
Back in the era of MANNIX though, radio stations played a lot of different stuff to try to cater to everybody, which is why the "Top 40" always had a mix of rock, soul, pop, instrumentals, and even country hits or an old standard that crossed over. Nowadays, the top 40 is littered with a lot of hip-hop, rap, and songs for-tweens-by-tweens. You'll never hear an instrumental again - like "Popcorn" in the MANNIX shot; and a softer, symphonic hit like "Nights In White Satin" seems to be an impossibility these days.
Singles have indeed become important in the iTunes age, but the tangibility of going to a store, picking up the record, and taking it home to listen to it - THAT magic is gone. Nowadays you hear a song, and a few clicks later it's in the rotation on your MP3 music player - instant gratification. Songs become popular in different places today. You might have a YouTube hit like Carly Rae Jepsen's "Call Me Maybe"; or you might get an artist like Adele who seems to dominate the charts pretty much all the time now.
Even if you're still buying CDs, if you get one from Amazon, they'll GIVE you free mp3s of it in your very own cloud player that you can put on your preferred listening device before the disc even gets to hour house.
I've watched the changes over my life as a radio station employee for many years, so I have a pretty decent grasp of where things have been and where they might be headed. Which is why seeing the old record store in this episode triggered something within me.
Harry