Is May Sweeps month getting shorter?

Discussion in 'TV Shows' started by Patrick Sun, May 2, 2004.

  1. Patrick Sun

    Patrick Sun Studio Mogul

    Joined:
    Jun 30, 1999
    Messages:
    38,779
    Likes Received:
    493
    Trophy Points:
    9,110
    It seems most season finales have occurred or will occur within the next 2 weeks, which leaves almost 2 weeks of May left.
     
  2. Paul McElligott

    Paul McElligott Cinematographer

    Joined:
    Jul 2, 2002
    Messages:
    2,598
    Likes Received:
    0
    Trophy Points:
    0
    Real Name:
    Paul McElligott
    I think sweeps periods are becoming less and less important. The advertisers are getting too hip to the tricks the networks use to boost ratings. That's what I read somewhere, anyway.
     
  3. Jason Seaver

    Jason Seaver Lead Actor

    Joined:
    Jun 30, 1997
    Messages:
    9,306
    Likes Received:
    0
    Trophy Points:
    0
    No, they're just creeping backwards - "May" sweeps actually extends a week or two back into April this year. I'm not sure why, other than some calendrical oddity I'm not seeing, but it does work to the networks' advantage - a shorter effective season means you don't have to stretch 22 episodes quite as far.
     
  4. Patrick Sun

    Patrick Sun Studio Mogul

    Joined:
    Jun 30, 1999
    Messages:
    38,779
    Likes Received:
    493
    Trophy Points:
    9,110
    I'm actually a little grateful for all the shows winding up earlier in May because I've got a backlog of other stuff to read/watch.
     
  5. Michael Hughes

    Michael Hughes Second Unit

    Joined:
    Mar 14, 2003
    Messages:
    369
    Likes Received:
    0
    Trophy Points:
    0
    Summer is now becoming a factor for launching shows so
    May is becoming less important as the "final month" and networks are cutting back on there repeats in March/April to hold onto audiences making May sweeps less of an issue.

    Some of the new Fox Summer shows launching in June look interesting
     
  6. todd s

    todd s Lead Actor

    Joined:
    Jul 8, 1999
    Messages:
    7,133
    Likes Received:
    76
    Trophy Points:
    9,110
    Speaking of new shows. NBC was touting all new programing for the summer. But, alas, they are all reality tv shows.
     
  7. Rob Willey

    Rob Willey Screenwriter

    Joined:
    Apr 10, 2000
    Messages:
    1,328
    Likes Received:
    67
    Trophy Points:
    1,610
    Real Name:
    Rob
    May sweeps is still the same four weeks it has always been (this year, Apr. 29 - May 26), but the networks may well be programming differently than in the past.

    Rob
     
  8. Albert_M

    Albert_M Supporting Actor

    Joined:
    Mar 30, 2004
    Messages:
    532
    Likes Received:
    0
    Trophy Points:
    0
    Media has its own calendar, a broadcast calendar and months start on the 20 something of the previous month (it varies). NBC scheduled its Friends and Frasier finales "early" for its own strategy purposes. They want to milk it and get attention early and not get caught in the middle of all of the season/series finale stuff mid/late May and lose some of that focus/attention. However, in general, networks are getting more and more away from traditions (in terms of seasons). Regardless, sweeps months are still their means to get ratings for the $ so you will always see event style programs in those months (Nov, Feb, May).
     
  9. todd s

    todd s Lead Actor

    Joined:
    Jul 8, 1999
    Messages:
    7,133
    Likes Received:
    76
    Trophy Points:
    9,110
    On a similar note. I remember as a kid that the new seasons seem to start in September. Now, it is more like October.
     
  10. Jeff Jacobson

    Jeff Jacobson Cinematographer

    Joined:
    Dec 24, 2001
    Messages:
    2,116
    Likes Received:
    0
    Trophy Points:
    0


    Or even November, at least on FOX.
     
  11. Chad R

    Chad R Cinematographer

    Joined:
    Jul 14, 1999
    Messages:
    2,180
    Likes Received:
    10
    Trophy Points:
    610
    Real Name:
    Chad Rouch


    I've been thinking this for years. I can't imagine how advertisers sit back and pay rates for a dud show appearing in something like the 8:30 slot on NBC Thrusdays when the ad rate was set by a sweeps stunt hour long Friends. It just never made sense to me.

    Ad rates should be set by indiviudal series, and not a time slot.
     
  12. Jason Seaver

    Jason Seaver Lead Actor

    Joined:
    Jun 30, 1997
    Messages:
    9,306
    Likes Received:
    0
    Trophy Points:
    0
    Then how do you know what to charge for the first episode of the series? [​IMG]

    I imagine that ad rates are figured using a more complex process than "WCSH got a 7 share at 8:30 on the third Thursday of November last year, so an ad on that station for 8:30 on the third Thursday in November costs $20K this year". Besides, there's also make-good promises in the advertising contract, where a network/station has to give free/discounted ads (or, rarely, a rebate) if a series underperforms expected levels.
     
  13. Chad R

    Chad R Cinematographer

    Joined:
    Jul 14, 1999
    Messages:
    2,180
    Likes Received:
    10
    Trophy Points:
    610
    Real Name:
    Chad Rouch
    It doesn't appear much more complex. Regularly some shows are pulled from the air during sweeps, replaced by reruns of more popular shows only for the less popular show to return after sweeps is over. The networks wouldn't do this if it wasn't in some form based on audience levels for a time slot.

    Sweeps is obsolete. If they already have a form of discounted ads if a show underperforms in place, than that's what they should stick with. NBC guarantees so much of an audience for "Scrubs", and if they're 5% off their projections, than the client gets so much off of an ad for another airing.
     
  14. Kevin Grey

    Kevin Grey Cinematographer

    Joined:
    May 20, 2003
    Messages:
    2,598
    Likes Received:
    0
    Trophy Points:
    0


    Fox's schedule has been driven by the baseball playoffs and world series for many years. They could premiere their series in September but they would almost immediately be preempted for almost a month losing any initial momentum. Delaying the start helps keep the momentum while also using the sports broadcasts as a platform for promoting the new shows.
     

Share This Page