Here's an out of the box strategy move, how about a MERGER!?! ...and please read carefully - I swear I'm not trying to start a format war: What if Sony and the other labels created a financial fund to buy out Warner and the DVDA group including Meridian's patents. In exchange, Warner would agree to offer Super Audio going forward, stop DVDA and join forces in marketing. I see a dozen advantages at least: 1. One single campaign for hirez. 2. More forceful pitch to major retailers. 3. Possible "day and date" releases in one format. 4. More titles in common format. 5. Shared royalties for all participants. 6. Better copy protection (I know we don't like this, but suppose it has value for labels.) 7. New thing to enliven consumer replacement cycle for new music at higher resolution. 8. Less consumer confusion about formats. 9. One standard surround software format and hardware. 10. Take costs of bulding universal players and put into other areas including software development. 11. One unified message for media. 12. Larger resources for industry group to sell the new technology. Sort of like thinking about enlarging the pie but splitting the profits. Sony may have a smaller share of a larger piece. Warner gets to offer strong catalog and shares in hardware & software license fees. There would be some tough negotiation between Warner/Meridian and Sony/Philips on the side, but one thinks collectively there would be more to gain. This could be solved by sharing license fees from the primary developers and providing equity in new venture to all the labels. The financial structure could be to form a "newco" to capture all profits arising from license fees and hardware sales, with some portion (pennies on the revenue dollar) to be spent on marketing and promotion and supergroup incentives. Maybe you give the Beatles an equity "sliver" to get their catalog rights and really start the thing off with a bang! By the way, I chose Sony to buy out Warner due to financial issues at Warner and the extra catalog titles of Sony as a base. I did not choose this due to format sonic differences. While I prefer DSD, I have both formats and record in 88.2k PCM. What are your thoughts?