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Discussion in 'Archived Threads 2001-2004' started by Michael St. Clair, Sep 25, 2002.
Someday, some network guy is going to get the bright idea of having their programs be widescreen and then selling the black-bar space (and if it replaced commercial interruptions, I'm not sure I'd oppose it). Networks need to be careful, though - with the turnaround for TV shows to DVD becoming quicker and quicker, this could easily drive the audience away from boadcast.
I don't know if "careful" is the word I'd use. The networks, honestly, should be *jumping* at the chance to interest people in buying DVD season sets of the shows they commission for broadcast. Problem is, how much of the *crap* on broadcast and commerical-cable (USA, etc..) is even worth buying? There are a few choice shows that are worthy, but I suspect most of it isn't interesting when contemplated under the view of paying US$50-US$90 for a set. But rather than whining about how ads aren't drawing eyeballs anymore, they could simply emulate HBO's model of *quality* television programing. HBO doesn't have any problems, at all, selling sets of their shows. All three seasons of Sopranos are available on DVD and still the Season Four opener drew a record number of viewers. That example should clearly put to rest any lingering arguments executives might mouth about availability making the broadcast less appealing. Viewership goes down when quality does. It works the otherway too though. Point is why futz with ads when you could simply take cash directly from consumers who enjoy the product you're involved with? If Sopranos or Sex in the City (or Oz or Six Feet Under or Band of Brothers) quality programming was available from the Old Four, people would watch. Then they could have ad sales for whatever they're worth and also disc sales as well.
I've mentioned that in some messages before, and I agree with you. I'm pretty sure that they'd move the black bars around randomly (switching between top and bottom) though, since otherwise we could just matte the TV (perhaps even through software) and get rid of ads altogether. /Mike