I have always wondered this and despite lots of people favoring them, I cannot figure out why there is a drive for the kind of cases that often get used for DVD/BD. Why was there never a move to put these all on jewelcases (ala CDs) and just color them. You think it would lower shipping costs, be easier to inventory, and they could market it as more environmentally friendly as it'd waste a lot less plastic. I guess I have always looked at casing as garbage. It just seems like layers and layers of nothing. Meanwhile, on this same subject, I understand how people are excited about the inserts, add on books, etc.. that they stuff inside of these clamshell cases. Which makes me also wonder: Computer software ditched the manuals YEARS ago. Why not just put all of this (and more) in a simple PDF in the data readable portion of the BD. The installed base of BD-ROM drives is growing leaps and bounds, and then we could print them whenever we wanted, and they would never fade or lose any quality from the day we buy them as long as we have them. Just some thoughts.