Re sony tv's really worth the extra money? i mena they are always overpriced. just look at there crt HDTV, the 36" 510 is $1799 most other brand 36" HDTV are less then that. My brother is getting a new tv. he has ALWAYS gotten sony products and he is saying he has to go with sony. i tried to convince him that sonys are overpriced and there are other brand that are as good, if not better then sony. Arent toshibas the best? I bought a JVC 36" HDTV over the summer and i could have sworn mine had a better picture then the sony. so is it me or are they overpriced??