- Jun 10, 2003
- Real Name
- Josh Steinberg
Sure, but if think about impulse buys I have made, they are usually inexpensive. I saw Mrs. Doubtfire at a grocery store one day, and I thought, "I don't own that yet" and I bought it. I had always wanted it, but the fact that I saw it there while I was already at the store buying groceries made me think, "Well, I might as well get that too since it's here."
It was probably $10 or so. These 10-movie sets have hefty SRPs, so even if the stores discount them, are they going to be an impulse buy? The titles in the live-action sets are even more confusing because they don't appear to have anything to do with each other necessarily. How many people are going to want enough of them to make the purchase? I mean, good luck to Universal with these, I guess, but I doubt they'll sell very many copies. At least the DreamWorks and illumination box sets are groups of films that will probably appeal to the same audience.
I think it’s mostly a case of, we made too many of these discs, they’re sitting on the shelf not moving, this bundle is a chance to maybe move some more before we just liquidate the warehouse. Often you replicate more discs than you actually assemble and package at first, and then package more as necessary. They may have a bunch of these lying around where they know they’re not selling individually, so might as well try a bundle with a new PR push. It’s not a sexy product but it’s probably accomplishing a goal.