Will Krupp
Senior HTF Member
I think that’s true (older people and disposable income) b it I believe the 18-49 demographic is favored is because they are more easily influenced by commercials than we old wiley people.
That's completely correct. It has NOTHING to do with disposable income and everything to do with the fact that people have been found to tend toward "brand loyalty" at around age 49 (under 18 they aren't the decision makers in the household) and are no longer susceptible to commercials. For example (thought this has been true my whole life) I am only going to use DAWN DISHWASHING LIQUID. Nothing's going to change that. Other dish soap companies shouldn't waste their money on what I watch since they're never going to convince me. Conversely, DAWN shouldn't wast their money on what I watch either since they already have me.