The other day I was watching some commercial and it had Lincoln in it. It got me to wondering how long does a person have to be dead before their likeness starts being used to promote something or other? Is it a question of family members still being alive or what? Specifically, I was thinking about JFK and wondering if I'll start seeing his likeness in print, voice, or as an actor promoting something in my lifetime. We could say that's tacky because he was assassinated but then so was Lincoln. What do you think?