Roy Batty
Second Unit
- Joined
- Aug 6, 2001
- Messages
- 294
- Real Name
- Jose M Mendez
I am afraid you are wrong. All you can accomplish is, maybe, to have some employee to receive some kind of warning or whatever, but teaching them a little better about their products? No way.
I am pretty sure that regional manager is well aware of the fact that their employees' product knowledge is close to inexistent, but the ugly truth is that the company DOES NOT CARE about that. Why? Because most customers are the "undiscriminating" type, so the company is not losing all that much money on the well-informed, demanding customers like you or most of us on this boards. Disney –or any other big company whose name you want to put here– is just hiring cheap, and they know that, at the end of the day, it's not the product which makes the sale, it is the publicity, and that's where most companies are investing their big bucks today, and have been so for some 20 years now.
Just take a look at the electronics market. Years ago, a TV set was sold on word-of-mouth; if it looked great, customers were happy and the word got spread. It were the products themselves who were in competition, so they needed to be good for real to reach larger sales. Today, companies know that they do not need to market a good product, but just to convince people that it IS a good product. How? Through publicity. It is not the best product what makes for the best sale, but the best ad campaign.
The bottom line today is that companies simply do not care, because they are making money anyway.