don't know if this belongs in the Software side, or the hardware side. Mods, please move this is necessary. Seems Microsoft has managed to pay it's way into the DVD hardware scene. 90% of the current MPEG decoder chipset manufacturers have will be putting Windows Media File Encoding in new chipsets. If I was a betting man, I would say they paid the hardware makers a TON of cash for them to integrate this. http://www.eetimes.com/story/OEG20011211S0054 http://www.zdnet.com/zdnn/stories/n...kpt=zdnn_nbs_hl How long is it before the studios try to force upgrades on all of us for this? Will MS be bankrolling the studios to produce content in WMA rather then the standard MPEG2 format? WMA is a compression format based on the industry standard MPEG4 format. If the hardware companies want to add "improved" compression schemes, why not stick with an open standard? I am frightened. The ONLY advantage we have is the fast growing pace of DVD's acceptance. It would kill the momentum to switch compression formats midstream.