It just annoys me that because Fox has the X-Men rights, Sony Spiderman and Marvel everything else....they can't be mentioned in each others films. Yes, I understand the legal issue. But, really...they couldn't sit down and work out an agreement to allow at least casual mentions or references. For example in Daredevil...they had to change the Daily Bugle to the NY Post because they didn't have the rights. But, really?!? They couldn't use it? It's a win-win for all studios. It allows fans to have continuity and their fan wishes...It can only help promote each others movies...which increases profits. It does no harm to the rights of each studio.