http://www.slashfilm.com/james-cameron-3d-movies-avatar-sequels/ "However, 3D’s popularity is starting to slip. IMAX theaters have begun dropping 3D screens, and reports show a dramatic decline in 3D box office sales. Most of us would breathe a sigh of relief at the downfall of the 3D trend, but not Cameron. He says that the unpopularity of 3D is because of Hollywood’s gross mishandling of 3D conversion. He added: “I think that Hollywood has done 3D a disservice by embracing post-conversion, which to me is the wrong track. We should do native photography because if we’re ever going to incorporate 3D into broad content production, which most of which is live or near realtime or short turnaround TV production, we have to use the native production tools. Native production technology has basically stalled as of about three or four years ago. We need to re-embrace native production. My hopeful prediction is we’ll get 4K out of our system from a broadcast perspective. When that becomes utterly commonplace and 100 percent saturated, everyone will look around for the next big thing.”" I completely disagree, post converting has came a huge way and can have better 3D than native. The most important thing is planning the shots to look good in 3D.