James David Walley
Stunt Coordinator
- Joined
- Jul 12, 1999
- Messages
- 149
I just got off the phone with a rep for Warner. Their decision behind pulling the widescreen version of the film was based on market research. It seems they found most families prefer the full frame format. In retrospect, they discovered there is a substantial percentage that want the widescreen version. So, you can expect to see another release - a widescreen release - "very soon."
This makes no sense on a number of levels.
1) I could understand -- barely -- market research leading a company to go full-frame only on a title they were about to start work on. I can't understand using it to remove a feature that had already been on a previous and now OOP DVD release and/or that had been announced as being included on the release in question. I mean, it's one thing to say "Well, this study shows kids prefer P&S, so we should make sure there's a P&S version on the disc," and quite another to say "Well, this study shows kids prefer P&S, so we should make sure we remove the already-completed-and-paid-for widescreen version from the disc."
2) Furthermore, why would Warner announce/leak an upcoming widescreen release when the version in question hasn't even shipped yet? All it can do is cannibalize sales of their P&S SE, as those who might have been on the fence ("I don't like full-frame, but I'm not going to be able to get a widescreen version anyway, so I might as well get this one with all the cool extra features after all.") will now hold off for a rumored widescreen release.
Now, I'm not saying that this isn't exactly what's going on at Warner, mind you. I'm just saying it makes no sense.