gregstaten
Supporting Actor
- Joined
- Aug 1, 1997
- Messages
- 615
Surprised to not find a discussion about this yet. Dolby Cinema was first announced back in December of last year, but details didn't really come out until NAB last week and CinemaCon this week.
The technology is the first to bring HDR (high dynamic range) technology (i.e. Dolby Vision) to the cinema along with laser projection. The brightness they are getting is impressive and they can achieve 31 footlamberts in 2D (or roughly double the brightness of a standard theater) and 14 footlamberts in 3D (which means 3D as bright as your standard theater 2D). (The system uses two custom-engineered Christie 6G projectors.) The theater also has a redesigned interior with nearly black walls and ceiling, wall-to-wall screens, and a minimum of visual distractions (i.e. no bright EXIT signs on the sides of the screen bleeding their light onto the screen). Dolby Cinema screens also have Dolby Atmos sound systems.
For background information on this technology see: http://www.dolby.com/us/en/platforms/dolby-cinema.html.
Though I've not seen the full system up and running, an industry friend at ARRI Digital was invited to a presentation of it at Dolby and proclaimed it to be the best theatrical presentation he had ever seen. For example, he said that the blacks were truly black - to the point that they displayed a black "flat field" image and he said he couldn't see his hand in front of his face.
AMC is going to be the first theater chain to roll this out in the US and there are supposed to be four screens up and running nationally for TOMORROWLAND. The screens include the AMC Burbank and screens in Houston, Atlanta, and Kansas City. More screens (number not announced) will convert for INSIDE OUT a few weeks later.
Though I don't know which screens are converting in Atlanta and Kansas City, I've confirmed this morning which screens are being converted in Houston. Amusingly they are both suburban theaters well outside of the center of the city. The first online will be the AMC Deerbrook 24 in Humble and it will screen TOMORROWLAND. The second will be the AMC Willowbrook in NorthWest Houston and it will screen INSIDE OUT. (The Dolby Cinema construction crew will move over to Willowbrook once they have completed the rework in Deerbrook. The Deerbrook theater went "down" today and the reconstruction will last four weeks.)
No question I'll be there for the opening in Deerbrook and then again for the opening in Willowbrook!
Can anyone in Atlanta and Kansas City confirm which screens are being converted? A screen that is going to be ready for TOMORROWLAND should be offline now.
-greg
The technology is the first to bring HDR (high dynamic range) technology (i.e. Dolby Vision) to the cinema along with laser projection. The brightness they are getting is impressive and they can achieve 31 footlamberts in 2D (or roughly double the brightness of a standard theater) and 14 footlamberts in 3D (which means 3D as bright as your standard theater 2D). (The system uses two custom-engineered Christie 6G projectors.) The theater also has a redesigned interior with nearly black walls and ceiling, wall-to-wall screens, and a minimum of visual distractions (i.e. no bright EXIT signs on the sides of the screen bleeding their light onto the screen). Dolby Cinema screens also have Dolby Atmos sound systems.
For background information on this technology see: http://www.dolby.com/us/en/platforms/dolby-cinema.html.
Though I've not seen the full system up and running, an industry friend at ARRI Digital was invited to a presentation of it at Dolby and proclaimed it to be the best theatrical presentation he had ever seen. For example, he said that the blacks were truly black - to the point that they displayed a black "flat field" image and he said he couldn't see his hand in front of his face.
AMC is going to be the first theater chain to roll this out in the US and there are supposed to be four screens up and running nationally for TOMORROWLAND. The screens include the AMC Burbank and screens in Houston, Atlanta, and Kansas City. More screens (number not announced) will convert for INSIDE OUT a few weeks later.
Though I don't know which screens are converting in Atlanta and Kansas City, I've confirmed this morning which screens are being converted in Houston. Amusingly they are both suburban theaters well outside of the center of the city. The first online will be the AMC Deerbrook 24 in Humble and it will screen TOMORROWLAND. The second will be the AMC Willowbrook in NorthWest Houston and it will screen INSIDE OUT. (The Dolby Cinema construction crew will move over to Willowbrook once they have completed the rework in Deerbrook. The Deerbrook theater went "down" today and the reconstruction will last four weeks.)
No question I'll be there for the opening in Deerbrook and then again for the opening in Willowbrook!
Can anyone in Atlanta and Kansas City confirm which screens are being converted? A screen that is going to be ready for TOMORROWLAND should be offline now.
-greg