The New York Times magazine for Sunday, Nov. 14, 2004, focused on Hollywood and included an article by John Gertner called "Box Office in a Box". It's essential reading for anyone interested in the current state and future prospects of the DVD format. It can be found at the NYT website, currently for free (although registration is required): http://www.nytimes.com/2004/11/14/movies/14DVD.html HTF's good friend Peter Staddon of Fox Home Video is featured prominently in the article, along with other notable figures in the field (including Warren Lieberfarb, formerly of Warner). Here's a sample of some of the points covered in the article: Every Tuesday, Mr. Staddon and Mike Dunn (Pres. of Fox Home Video) leave their offices and visit Best Buy, Target, Costco and Wal-Mart to get a first-hand look at how the merchandise is moving. DVD is now such an important source of revenue for studios that one studio refers to it as "the corporate A.T.M. machine". At Fox (and presumably at other studios), the home video division is asked to project the revenues from DVD sales as part of the process of greenlighting a film! Certain stars who can't guarantee big box office can still guarantee big DVD sales. They include Denzel Washington, Will Farrell and the current king of DVD . . . Gene Hackman. DVD has become so important to the TV division at Fox that they're asking for the home video division's input at the script level (can the movie division be far behind?). The Fight Club DVD was a landmark that changed the industry's perception of what a DVD could accomplish, both for filmmakers and for the bottom line.. The lead time on producing a DVD is much longer than people imagine. I, Robot streets on Dec. 14, but work on the DVD began two years earlier, and work on the disc content had to be completed by Labor Day. The current output of major features, catalogue titles and TV on DVD has so filled the distribution channel that newer arthouse titles may get pushed aside in the future. The future of more personal filmmaking may belong to independent outfits like Palm Pictures, with a heavy emphasis on digital cinema. As our DVD reviewers like to say: Highly recommended. M.