I truly believe if HD disc does go the way of DVD-A & SACD, it won't be due to the "war" or any confusion. Mainstream loves their sd-dvds, love their audio to be portable, and just don't see the reason to join in. The more the merrier for me. It will only help get the name out. Most of my buddies only know about HD media because of me. Some are still using the freakin' composite cable for the dvd player to their TV! They think I'm just anal about all this HT stuff....and they're right. Samsung going neutral opens the door for other mass electronic companies to follow suit.