Senior HTF Member
- Oct 22, 2001
That site also posted temp Alias artwork.That "temp" artwork for Alias had been available at Disney's press site. Sometimes covers get changed for various reasons. It happens more and more lately, which is why it's hard to distinguish "temp art" from "early cover".
Clearly with the X-Files I was wrong and it was indeed temp art that the e-tailer used on their own; that link to the trading card is just too wild for me!
Temp art that a seller posts on their own, with no help from the studio, is just an attempt to garner additional attention because they claim to have the "goods" first. It's a "neener, neener...we have some artwork posted!" situation.
Time for me to jump on my soapbox here...
If anyone from that (or any other) e-tailer happens by this discussion, I would encourage them not to do that anymore. It misleads your customers and upsets them. When someone sees a piece of artwork that you are insinuating will be the cover, they can either love it so much and be disappointed when it turns out to be something else that they won't buy it (or anything else) from YOU, or else they can hate the "packaging" so much that a marginal release just won't get bought.
Yeah, here at HTF we criticize the packaging of DVDs *A LOT*...justifiably so in way too many cases. But nevertheless, even if we enthusiasts don't agree with the "least common denominator" approach to covers on home video releases, the marketing dept. at each studio really does make an effort to create a cover that they feel will maximize sales throughout the mass market.
Any seller who circumvents that process is going out of their way to basically lose sales in the long run, one way or the other. It is far better to just wait and leave the artwork box blank for a while.
Any seller who circumvents that process is going out of their way to basically lose sales in the long run, one way or the other. It is far better to just wait and leave the artwork box blank for a while.I don't really see this as much of an issue - surly by the time somebody is seriously considering pre-ordering an item and done most of the price checking the "real" cover will be available and on the retailer's site (or the site of some other retailer).
That said, there doesn't seem to be much point in showing something that looks very much like a cover, if in fact it isn't.
Should the retailer need an image to go with their stock listing, wouldn't a simple logo be better?