pitchman
Screenwriter
Dane, I don't know for sure, but I'd say that this may be a typo and that "Bear" should be "Beer." Back in the day of Twilight Zone there was a popular beer in the Northeast (originally brewed in Rochester, NY) called Genesee Beer. I'm guessing that this is a recorded pitch (possibly regional) that Rod did for the brand somewhere along the line, since there is a significant "upstate New York" tie-in with the product. I believe that the Genesee brand is no more today, but the brewery still produces "boutique" beers like J.W. Dundee's Honey Brown.