I've finally made my decision to go with the Sony 51" KP-51HW40. I've narrowed down the best local prices as being at Best Buy or Tweeter's (2299.99)at BB the extended warranty is 299.99 and they are also including a free progressive scan DVD player right now. At Tweeter's I was quoted "around $350" for 5 years, but you get a yearly visit from their tech to adjust your TV. I verified that it wasn't just some guy coming in with AVIA and tweaking the menu options. Are either of the extended plans worth it, or should I save the money. I do plan on getting an ISF tech in after a month.