All I've seen on media newscasts on dvd is how big sales are going and how consumers are buying dvd movies. But there have been no segments on the black bars in the newscasts. You would think the media would explain this when their talking about dvd in their segments. How about Ron appearing on FOX NEWS THE FACTOR with Bill O'Reily explaining on how the public needs to understand WS. Or eve a 60 MINUTES story would help they do stories to educate the public.