Well thought I would share my thoughts as someone who is probably in the mass market target consumer of this media. Here is the equiptment that I was playing with, Yamaha RXV-1000, JVC 70BK DVD Audio Player, JBL Floor standing speakers, JBL S-center, JBL N26 surrounds, dual 20-39cs subs powered by a samson amp. My first impressions of dvd-a was holy shit is that sound clear. The JVC demo disk is a great set of tracks. The first track is by BNL and is made for dvd-a. Sound was crisp and filled the room, 5.1 mix was killer. It seemed like the louder I played it the better. Another great track was EPL's Lucky Man, in fact this is the best track on the disk. The clarity of the instruments, the mixing, it was perfect. Corrs had a killer song as well. I must say that I did not think someone with as poor as eqiptment as I have that this would sound this much better. For clarity alone this is worth the $225 the player cost me. My second impression, are my subs broken? The lack of bass was expected as everyone had talked about it, but it is really lacking compered to DVD-V and 2 channel stereo. I played Blue Man Group'S TV Story, in both DVD-A and DVD-V DTS, and there were two huge diferences, first the clarity was so much better on the DVD-A, the second was I measured 117 spl's with the DTS track from my subs, I measured 104 db's from the dvd-a, that folks is a HUGE difference. The question I have is the .1 LFE track the same on both and the 13db's coming from redirected bass or is it different recordings of the .1 treck. The second song I compared was Foreigners Feels Like the First Time, on 2 channel stereo cd this song when cranked had the SVS hitting with DVD Audio there was hardly anything. Do I have something setup wrong or do others experience this? All in all for $225 the clarity is worth the upgrade. Mixes in 5.1 sound awsome to me and I think this media has a broad based appeal, should the bass issue get worked out. You only need to listen to 30 seconds of song to hear the difference, even if you do not have a 10k system for playback.