According to an article in the July 8th issue of Video Business: "The Panic Room DVD, priced at $27.96, and a rental-priced VHS will hit stores Sept. 17th." "Panic Room was chosen [for Superbit] partly because director David Fincher "embraced" the format and because of the title's forth-quarter timing, Garvin said." [Tracey Garvin, VP of Marketing of Columbia] "Garvin said there are no plans to release an additional non-Superbit version of Panic Room." WHAT THE HELL!!!!!!!!!!!!