I've been looking around and doing reference on these 4 HD models: Sony KV36HS20 $2299 Rex's (I like the set for the price and great pic quality too) Sony KV40XBR700 $2999 Tweeter (I like the stand that is recommended for this set, will alllow for more components than the XBR2 stand) SonyKD34XBR2 $3999 Circuit City (I'm really liking this set, but dislike the stand due to lack of space for components) Panasonic CT34WX50 $2999 Tweeter (Close competitor to the XBR2, although no built in tuner) If you guys could help me in deciding on these sets, I would glady appreciate it. Also the prices listed are the store's listed and/or sale price. (Stores being Tweeter, Rex's, Circuit City). I know Sears will match any online competitor if I print out the page and take it to them but the others won't. One more question, how do you guys talk the stores down in price? Online prices are cheaper, but I don't want the problems of shipping, maybe problems occurring during shipping, ie. damaged merchadise, having to ship it back, etc.