from www.computerandvideogames.com 19:24 The console war of words upped a couple of notches this week, as top brass from all sides took to the stage to give their own rallying cries at the first Annual ELSPA Games Summit in London. Microsoft was represented by corporate VP for retail sales and marketing Peter Moore, who gave a keynote address earlier today, outlining Microsoft's longterm direction for Xbox. And comments made by former Sega of America President Moore to us recently provide a crystal clear account of why the company believes its strategy is the best way forward. Asked if Microsoft was planning its own entry into handheld gaming, following the revelation of the PlayStation Portable at E3, Moore told us: "We're not in that business and there are no plans to be in that business right now." Explaining this stance, he added: "If I believe, which I do, in the social aspects of gaming, at the furthest end of the gaming spectrum against that is handheld gaming, because that's a very solitary, time-killing activity. "It's not something you share - we believe that the future is the social element of gaming, and that's going to be done through a console, not through a handheld gaming device." And on the subject of connectivity, Moore launched into a stinging attack on Nintendo's key E3 focus, stating: "When I was at Sega we did that [GC/GBA connectivity] with Sonic Advance - and the consumer went [shrugs shoulders] big deal! Someone's yet to explain to me the value of hooking up your handheld device to your console." Seemingly throwing the gauntlet down to his competitors he added: "If somebody can tell me what the value of [connectivity] is, I'm all for it." We're assuming Nintendo might have something to say on that matter... Microsoft's position is clear: it believes wholeheartedly in the future of gaming as a social activity revolving around the myriad possibilities offered by its hardware and Xbox Live. So don't go holding your breath for that handheld Xbox anytime soon. For the full, unmissable Peter Moore interview, covering a broad range of topics including Xbox 2 and Rare's software in fascinating detail, be sure to check back tomorrow.