News: When the Logo cable channel debuts Thursday on cable television systems reaching 10 million homes, it will make history as the first basic cable channel aimed specifically at LGBT audiences. Logo is the newest channel from the MTV Networks, a part of media giant Viacom, which also owns the CBS network. Logo will initially be seen on cable systems in 20 U.S. cities, including New York, Los Angeles, San Francisco, Boston, Philadelphia and Atlanta. Logo will air movies, documentaries and original series programs. It is also teaming up with CBS News to present LGBT news stories and headlines. The first program scheduled to air on Logo this Thursday will be a documentary about the history of gay Americans. That will be followed by documentaries about gay rugby players, transgender actresses, lesbian surfers, gay Republicans and teenagers with same-sex parents. The network is developing a scripted series called "Noah's Arc," about a group of African-American gay men living in Santa Monica, Calif. Logo's lineup will also include a reality program about same-sex weddings, hosted by gay actor Scott Thompson, and it is gearing up for the first-ever telecast of the annual GLAAD Media Awards. Logo will compete with two existing gay channels, Here! and Q Television. But while those two networks are offered on a premium subscription or pay-per-view basis without ads, Logo will operate as a basic cable channel, complete with commercial breaks, available on any cable or satellite operators that choose to offer it. Logo General Manager Lisa Sherman told Reuters news service that studies have estimated there were some 15 million openly gay people in America, an attractive demographic for advertisers. Companies are already lining up to advertise on the new channel, including travel company Orbitz, carmaker Subaru, mobile phone maker Motorola and Miller Lite. Logo president Brian Graden told the New York Times that advertisers see LGBT people as a largely untapped market segment. "In a world of 400 channels, there aren't that many underserved markets left. As a business opportunity, people get it," he said. Anti-gay groups are already criticizing the new network. Janice Crouse, a senior fellow at Concerned Women for America, which describes itself as a conservative evangelical group of 500,000 members, said it was "unconscionable" to present a positive view of a promiscuous lifestyle that causes "illnesses and diseases." ---------------------- Not even addressing the last line, I'm pretty happy about this. I'm just wondering how many cable companies are actually going to carry this. I know Time Warner here in NYC is carrying it but that's a big "duh." Anyone catch it starting yesterday?