Last evening I had the pleaseure of meeting Mr. Gregg Loewen who came to my home to calibrate my 40XBR700. For any of you who are even considering having your set calibrated I highly recommend Mr. Loewen who is ISF certified provide this service for you. Color accuracy, picture detail and geometry are nothing short of fabulous after he fine tunes your controls. This is money well spent; YOU WILL NOT BE DISAPPOINTED!!!!