After a long time of wanting to go to a dedicated Bose store, I finally got the chance. What a sham! I went down to a store in Branson, Missouri. I will say this about Bose, they do market their product well. Because I had seen another thread saying that Bose may use very expensive setups to demonstrate their speakers with, I kept my eyes open for that but didn't that didn't seem to be the case in this store. I did notice though that they didn't use Bose receivers. They used Onkyo receivers and DVD players. I did witness a demo of their surround sound. They were using the Fast and the Furious. I was amazed. My two Cerwin Vega towers that I bought years ago put out a much better sound than the Acoustimass 15 system that was playing. There was no imaging whatsoever. Also, the sound was very dull, muddled, and boring. It was very startaling. I mean no offense to anyone who owns Bose on this forum. I just thought I'd post my experience here. And to be fair, I didn't get a chance to go into their 20 seat theater to experience "the latest technology." This experience may have changed my mind and impressions about the store and the product, but it would have had a lot to overcome.