http://biz.yahoo.com/prnews/070611/aqm077.html?.v=9 This info has been all over the net today. Seems the recent Toshiba rebate promotion has led to 50,000 player sales in less than 2 months! They have also seen a big incease in software as a result. "At the same time, high definition movie sales for HD DVD reached an all time high for the month of May, exceeding 75,000 movies the last week of May alone." Very good news for the format.