Weekend prediction from boxofficeguru;
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THIS WEEKEND Sony rolls out its reboot of Ghostbusters hoping to reinvigorate a franchise that brought in plenty of cash in the 1980s. Headlined by Melissa McCarthy and Kristin Wiig and helmed by their Bridesmaids director Paul Feig, the PG-13 sci-fi action comedy arrives as a big-budget summer tentpole meant to draw in a broad audience - here and around the planet.
Certainly much has been written about the many haters of the film who have expressed their opinions over many months. Some are sure to avoid the film because of the hate, or just from hearing about the negativity. However, there are also others who hate the hate and plan to fully support the film with their dollars so that will neutralize some of the impact. Plus some are just plain curious to see what the fuss is all about. At the end of the day, each person will decide for him or herself what they think and then spread whatever feelings they have so those first public shows will be important.
Reviews have been generally positive with the four leads getting most of the praise. McCarthy has consistently been one of the most bankable comedy stars of the past few years so her fan base should show up. Jumping out of her R-rated comfort zone will prove to be a test, though. Given the runaway success of Bridesmaids five years ago, Wiig has not been in the number of lead roles one would expect. Her mainstream presence here will help draw in business.
The studio has been pushing the marketing for some time now and awareness is high. If young women look at this to be a major summer movie for them, then they will really swell the grosses. Competition is not too bad. None of the other major studios programmed a film against it this weekend and aside from the toon smash The Secret Life of Pets, all holdovers look to take in $12M or less. Opening in more than 3,900 theaters, Ghostbusters may debut to about $47M
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THIS WEEKEND Sony rolls out its reboot of Ghostbusters hoping to reinvigorate a franchise that brought in plenty of cash in the 1980s. Headlined by Melissa McCarthy and Kristin Wiig and helmed by their Bridesmaids director Paul Feig, the PG-13 sci-fi action comedy arrives as a big-budget summer tentpole meant to draw in a broad audience - here and around the planet.
Certainly much has been written about the many haters of the film who have expressed their opinions over many months. Some are sure to avoid the film because of the hate, or just from hearing about the negativity. However, there are also others who hate the hate and plan to fully support the film with their dollars so that will neutralize some of the impact. Plus some are just plain curious to see what the fuss is all about. At the end of the day, each person will decide for him or herself what they think and then spread whatever feelings they have so those first public shows will be important.
Reviews have been generally positive with the four leads getting most of the praise. McCarthy has consistently been one of the most bankable comedy stars of the past few years so her fan base should show up. Jumping out of her R-rated comfort zone will prove to be a test, though. Given the runaway success of Bridesmaids five years ago, Wiig has not been in the number of lead roles one would expect. Her mainstream presence here will help draw in business.
The studio has been pushing the marketing for some time now and awareness is high. If young women look at this to be a major summer movie for them, then they will really swell the grosses. Competition is not too bad. None of the other major studios programmed a film against it this weekend and aside from the toon smash The Secret Life of Pets, all holdovers look to take in $12M or less. Opening in more than 3,900 theaters, Ghostbusters may debut to about $47M