P
Patrick Donahue
I think this has the possibility of being an exciting service. You can get a digital code for a movie right with the theater ticket. That strategy has the possibility of moving more and more people to digital. And since this is what used to be M-Go, we know it is UV and 4K compatable.
http://variety.com/2016/digital/news/fandango-m-go-fandangonow-1201730468/
http://variety.com/2016/digital/news/fandango-m-go-fandangonow-1201730468/