richardburton84
Supporting Actor
- Joined
- Sep 4, 2011
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- 947
- Real Name
- Jack
For sake of argument here: the Mary Poppins brand (for lack of a better term) has been represented in theaters twice in the last decade. They did well enough but neither of them exactly set the box office on fire.
Saving Mr. Banks (2013) grossed $114 million worldwide.
Mary Poppins Returns (2018) grossed $348 million worldwide.
Those movies were both in pre-COVID times before the theatrical window was drastically shrunk and before Disney+ existed. A re-release of the first film which is widely available on both physical media and streaming would make less than either of those. Re-releases are just not something Disney is invested in anymore.
I would enjoy seeing Mary Poppins in a movie theater and would love to be wrong. I've only ever seen the original at home. But if you look at the numbers, Disney's current business strategies, and the dramatic shift that has happened in the last few years in the theatrical marketplace, it just doesn't seem realistic.
It is more likely that they may do some limited screenings at the El Capitan Theatre in Hollywood, which Disney owns and operates themselves. They do occasionally host event screenings there. But that would only be for people who live in Hollywood or are planning to visit there whenever the screenings take place.
Anyway, Mary Poppins is not currently part of the Disney 100 Blu-ray line which this thread is about, so this is a bit of a deviation. Right now, we have Disney putting new slipcovers or steelbooks around old re-releases to make a few extra dollars off of people still collecting physical media. That's what this promotion is.
Agreed. Much as I would like to see theatrical reissues of the Disney classics, I can’t see doing it outside an occasional screening at the El Capitan. Even without taking into account the pandemic, home video, and by extension streaming, have pretty killed off the financial potential of theatrical re-releases. And the few times the studio has done something wider than the El Capitan, the film usually has some sort of gimmick added such as the 3D reissue of Lion King over a decade ago and the IMAX reissues of that and BATB two decades ago. I think the last wide theatrical reissue Disney did where the film was left as is was Little Mermaid in 1997, and that was primarily done to give Anastasia (a film ironically now owned by the studio) some competition.