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- Sam Favate
Yes, but maybe she houldn't, when Disney is essentially providing its own competition by putting Avengers there, which will still very much be in play by Memorial Day. As you noted, the landscape has changed, and Disney is one of the companies that had a hand in changing it by using early May for Marvel every year. It's foolish to pretend that Memorial Day weekend has the same cachet it once did when recent evidence, and their recent films placed there, have told a very different story.
Oh, he definitely shouldn't. I don't think most audiences equate Memorial Day with Big Event Movie Weekend anymore, and haven't for a long time. Once the biggest movies started opening earlier in the month, Memorial Day inevitably was left for less popular films - but still popular, obviously. It would be interesting to compare the box office for movies that opened the first weekend in May with those that opened Memorial Day the same year over the last, say, 15 years. I bet you will find that the early May films made more money just about every time.