You can finally get a 4K TV from a major brand for $4K.
According to TWICE, Samsung has matched Sony's reduced pricing of its 55- and 65-inch 4K Ultra High-definition-resolution televisions by $1,000 and $1,500 respectively.
Samsung's price cut was probably a reaction to Sony's price reductions. As first reported by HD Guru, the new price for the 55-inch Sony XBR-55X900A is $3,998 and the 65-inch XBR-65X900A $5,498. Both are still $500 less than Samsung's 4K TVs. Sony has been shipping them since April. It's not clear what features make up the $500 delta.
HD Guru adds that lower-cost 55- and 65-inch Sony 4K TVs will be released in October.
Anyone stepping up with these lower prices? I think I will wait for OLED...