greg said....
Guys you are forgetting a VERY IMPORTANT thing about most stores pricematch policy (particularly BB and CC).
Buy the DVD at whatever price is posted (it makes no difference). Walk out of the store then back in with your DVD, receipt, and ad in hand. Go directly to the customer service desk.
Let them know that you just got this and noticed in the TRU ad that they had it for $9.99 and you would like your $$$ back based on their pricematch (in most cases you will get you $5 + 10% of the diff).
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greg do you actually HAVE to go out and come back in?
i just walk right over to the customer desk and do the match while still in the store. if the guy at the door asks me i just tell him i'm doing a price match.