I agree it's V V, not W, but for kicks I went to the Sony site and did a search for Vega and VVega and got no hits. A search for Wega brought up the TVs
Didn't say it was spelled with a double-V -- just noted that the WEGA logo, as it appears on the shipping cartons and in advertising, is itself a double-V. But in the body copy of the print literature and owner's manuals, Sony uses a "W."