I'm looking at upgrading from a lowly 32 inch Zenith HD CRT tube, the c32v37. My viewing distance is negotiable and flexible. On one hand, I'm seriously considering the Sony KD-34XBR960, a reference widescreen HD Tube that would give me arguably one of the best PQ's on the market and give me 5-6 more inches on widescreen material. (Especially if I splurge for an ISF job.) The other consideration is: DLP, LCD, and LCOS and the 1080p ready displays coming out in the Fall from several different companies. I tend to play my hand fairly conservatively when it comes to electronics. I know each of the new techs has its ups and downs, and even the CRT tubes do, but I know I'm in "safe harbor" if I stick with tube and go with the XBR960. I'm spoiled by the PQ that a good-great CRT tube can give me and that's going to be my litmus test going out for anything else. I feel fairly overwhelmed with the display market right now, in general. If you go to forums like AVS, you quickly become dismayed when you start reading bug threads about any number of the new techs. Rainbows, Screen door effect, audio-video lag, burn-in, lightbulbs, and so on. :roll: So...this is just kind of a wide open post and all thoughts, inputs, and opinions are greatly appreciated.