A few months back I picked up a Vizio sv470xvt (the 47" LCD) and have been thrilled with it, but when I first got it, my girlfriend and I were constantly saying that things looked "too real." I knew it had something to do with the incredible frame rate that modern LCDs have, but I wasn't 100% sure what was going on. I also found that after adjusting the color settings considerably, I was much better off. Anyway, browsing around another site today I came across a great explanation. The full article is here: http://www.crunchgear.com/2009/08/12/help-key-why-hd-video-looks-weird/ and a great excerpt: This overly smooth effect is called the "Soap Opera Effect" because the soap operas were often shot on cheaper film at 30 fps instead of 60. Anyway, I'm satisfied to know why I was so confused, but now my eyes are used to it and I just love that TV.